{"title":"Eco.mum","description":"\u003cp\u003eIntroducing Eco.mum, a certified organic brand dedicated to supporting women through every stage of motherhood, from trying to conceive to pregnancy, breastfeeding, postpartum, and young women focused on their reproductive health.\u003c\/p\u003e\n\u003cp\u003eTheir body care range is specially formulated to protect and nourish sensitive, stretched skin during pregnancy and postpartum, helping to prevent stretch marks and irritation with hypoallergenic ingredients.\u003c\/p\u003e\n\u003cp\u003eThe hair care line is designed for women focused on fertility, pregnancy, and breastfeeding, offering gentle, hypoallergenic products that care for sensitive scalps while ensuring optimal safety for both mum and baby.\u003c\/p\u003e","products":[{"product_id":"eco-mum-baby-on-board-baby-fine-hypoallergenic-conditioner","title":"Eco.mum Baby On Board Baby Fine Hypoallergenic Conditioner","description":"\u003cp\u003eEco.mum Baby On Board Baby Fine Hypoallergenic Conditioner features certified organic, ultra-gentle conditioning technology derived from 100% natural plant essences and minerals, and nothing else.\u003c\/p\u003e\n\u003cp\u003eThis ultra-light conditioner adds body and bounce, enriched with Amazonian rainforest extracts that are carefully blended to create the perfect nurturing scalp and hair cream rinse. Prebiotically bio-enhanced, it supports the scalp’s microbiome to promote natural scalp health.\u003c\/p\u003e\n\u003cp\u003eThis hypoallergenic, light rinse is ideal for ultra-sensitive, delicate skin and finer to wavy hair types needing body and bounce. Colour-safe, it leaves hair soft, shiny, and tangle-free while nurturing both scalp and hair and supporting the natural microbiome.\u003c\/p\u003e\n\u003cp\u003eGuaranteed free from Endocrine Disruptive Chemicals (EDCs).\u003c\/p\u003e","brand":"Eco. 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This concentrated formulation is ideal for ultra-sensitive, delicate intimate skin, supporting postpartum wound care, soothing, and deeply hydrating. Hypoallergenic and pH balanced, it gently supports your unique beneficial microbiota.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich in plant-derived moisturisers that naturally bind and sustain moisture for the skin, gently hydrating intimate hair.\u003c\/li\u003e\n\u003cli\u003eThe natural plant oils and butters in this body wash offer excellent film-forming protective properties to support fragile, sensitive skin. The plant extracts used in the wash have anti-yeast effects, helping to inhibit the growth of \"candida,\" the naturally occurring yeast found on intimate skin\u003c\/li\u003e\n\u003cli\u003eUltra-mild, hydrating, and safe for daily use, this wash is specially formulated with the legendary healing properties of centella, copaiba, and friars balsam (styrax benzoin gum) extracts, providing vital nutrients for postpartum wound care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis water-free, concentrated formula is equivalent to 500ml of general body wash and is guaranteed free from Endocrine Disruptive Chemicals (EDCs).\u003c\/p\u003e","brand":"Eco. 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Hypoallergenic and pH balanced, it gently nurtures your skin while providing the hydration and protection it needs. The concentrated formula is equivalent to 500ml of general body wash.\u003c\/p\u003e\n\u003cp\u003eGuaranteed free from Endocrine Disruptive Chemicals (EDCs), it is rich in plant-derived moisturisers that naturally bind and sustain moisture, soothing irritated and itchy skin. The blend of natural plant oils and butters forms a protective barrier to support fragile, sensitive skin.\u003c\/p\u003e\n\u003cp\u003eFormulated with healing centella, copaiba, and friar's balsam (styrax benzoin gum) extracts, it is safe for daily use, providing vital nutrients for skin prone to stretch marks.\u003c\/p\u003e","brand":"Eco. 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It provides nourishment and relief to itchy, stretched skin, ideal for pregnant or postpartum care.\u003c\/p\u003e\n\u003cp\u003eThis hypoallergenic, preservative-free lotion is designed for ultra-sensitive, delicate skin. Perfect for soothing skin folds, tight pregnant tummies, and tired, sore limbs. It’s also microbiome-friendly for both mother and baby, and food-grade safe for use during breastfeeding. Rich in plant extracts clinically proven to reduce the appearance of stretch marks.\u003c\/p\u003e\n\u003cp\u003eGuaranteed free from Endocrine Disruptive Chemicals (EDCs).\u003c\/p\u003e","brand":"Eco. 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